I was interviewed by Adrienne Gaffney for Billboard Magazine on how teenage girls and fandom impact the music industry.
The resulting article, “The Business of Fandom: How Teenage Girls Predict the Future of Culture,”, was published on 9/13/2017. Excerpt:
I think girls saw something in the Beatles that the Beatles then picked up on. So by the time the Beatles are making A Hard Day’s Night and Help, they’re essentially writing the fanfic that the fans were writing about them. Girls taught the Beatles how to understand themselves, in a way, and how to sell themselves in a way that they then did with their merchandising and with their movies. You can see those films as a kind of fanfic.
It’s not that different from what girls today are doing with, say, One Direction.